The 2015 Special Olympics Unified Relay Across America ran from Maine to California, spreading a message of compassion and understanding in communities all along the way. Over 10,000 people carried the Flame of Hope coast to coast, and Flow was there for every step. We were thrilled to partner with Hill Holliday and presenting sponsor Bank of America to deliver real-time photos, Vine and Facebook videos, a national :30 spot, and a heroic anthem short at the conclusion of the 2015 Special Olympics World Summer Games.
In 2014, Deluxe Corporation’s Chief Brand & Communications officer approached Flow with a unique challenge: create a content campaign that would reposition the 100 year-old company and generate visibility among a field of highly-funded competitors. Flow’s answer was the “Small Business Revolution,” a campaign that profiled 100 small businesses across America through 88 photo essays and 12 mini-documentaries, supported by digital, out-of-home, and print advertising. The year-long initiative maintained a constant pace of publishing two stories per week across all sites, building a loyal audience of small business owners and their patrons who came to see Deluxe as a champion of small business. It culminated in the premiere of a short-documentary film in Deluxe’s hometown of Minneapolis, where the Governor declared Deluxe’s anniversary as “Small Business Day” in Minnesota.
Overall the campaign earned more than 1.6 Billion Media impressions (including 250MM social media impressions) and 11 times its investment in earned media, and has already won an AVA Platinum award for the Flow-designed website and a Gold award for Digital Marketing / Interactive Brand Experience.
From its humble beginnings in 2004, Wounded Warrior Project has grown into one of the nation’s most beloved and well-funded nonprofits. For their tenth anniversary, WWP commissioned Flow to produce a 12-part documentary series showing the heartbreaks and triumphs of the veterans they serve. Originally intended for web-only distribution, the work was so powerful that Flow was able to broker a new show with MSNBC around the episodes. After enjoying a year-long run in an innovative network broadcast model, “Wounded: The Battle Back Home” is now available streaming on Netflix.
Flow has donated its time and talents to produce three record-breaking fundraising videos for JDRF, an organization especially close to co-founder/ECD Matt Naylor. “One Day” follows a day in the life of a family living with Type 1 Diabetes. The short was Clio shortlisted for Best Film, and its screening at JDRF’s annual gala helped raise over $1,000,000 in one night alone.