Bing’s “Our School Needs” campaign identified a troubling problem – that public schools are grossly underfunded – and offered students the opportunity to win much-needed cash to buy books, support after school programs, and even perform basic building maintenance. We produced a series of videos designed to promote participation in the contest, and then followed up with the finalists and winning schools. Celebrities Josh Groan and Maria Menounos donated their time to the effort, which brought over a million dollars to schools in need.